Monday, July 31, 2006

The Beatles-themed Hard Day's Night Hotel To Open Next Fall

Beatlemania just won't quit. There's the Cirque du Soleil Beatles show, LOVE, in Las Vegas. A Tokyo hotel has recreated the hotel suite where the Fab Five stayed forty years ago and now we hear a man is working hard to build a Beatles theme hotel in their hometown of Liverpool.

The Hard Day's Night Hotel, as the place is expected to be named, is the project of developer Bowdena and spearheaded by Jonathan Davies. Funded with some government money, the $31 million hotel is set to open in the Fall of 2007. But don't expect a place that's full of Beatle memorabilia everywhere you turn. While that is what you would expect from a themed hotel, Davies prefers his own term for it, "bouthemed."

"There will be subtle and clever references to the Beatles," said [Davies]."But if we have someone staying in the hotel who doesn't happen to be a Beatles fan then we don't want to hit them in the face with it.

"It is all about getting the balance right. You can't just cover the place in Beatles memorabilia. Each of the 110 rooms will have 110 photographs charting the history of the band.

"This is certainly going to be a very different type of hotel and we think people who are fans of the Beatles are going to love it. I've invented a word to describe it - bouthemed - a mix of boutique and themed."

So it's not going to reek of the Beatles, but each room has 110 photos of the band? Perhaps he should just stick with the "Themed" word instead.

Some other detes are that the hotel's logo will be a "guitar fretboard with circles representing the chord that is played at the beginning of Hard Day's Night", services and facilities are described as "first-class" and that the location is literally yards away from where the band was "born."

However, don't expect Ringo and Paul at the opening party since the remaining Beatles and their record label have nothing to do with the hotel.


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