Win updated guide to Beatles' Liverpool

The man who first spotted the tourism potential of The Beatles for Merseyside more than 30 years ago has just published a new version of The Beatles' Liverpool - and we've six copies up for grabs.

Ron Jones was Deputy Public Relations Officer for Liverpool in 1974 when he produced a souvenir pack, The Beatles Collection - from Liverpool to the World, the first of many items used to "sell" the city using the name of the Fab Four.

Since then the Merseyside economy has benefited to the tune of millions and millions of pounds, and created many jobs, thanks to the pulling power of the group.

Ron organised the 1985 Beatles Convention handing it over to Cavern City Tours the following year.

The convention was developed into an annual Beatles Week which went on to give birth to the Mathew Street Festival, which sees hundreds of thousands of people taking to the streets for the biggest free music festival in Europe.

He has run his own marketing and communications consultancy since 1987 and wrote, designed and published the third edition of The Beatles' Liverpool, which has been comprehensively updated and is now lavishly illustrated in full colour.

Ron operates the Merseyside Photo Library and also took the majority of the pictures in the book.

"At least one of the Beatles used an earlier edition of the book to guide himself around Liverpool," said Ron. "George Harrison used the book to revisit his old haunts."

The 112-page book contains a city centre Beatles trail, Beatles related places around Merseyside, background to Beatles songs influenced by Liverpool, and scores of photographs and maps.

HOW TO ENTER:

To be in with a chance of winning one of six copies of The Beatles' Liverpool, simply email your answer to the following question to icliverpool@gmail.com by midnight on August 31:

Which Beatle used The Guide when he revisted old haunts?

A) George
B) Paul
C) Ringo

Together with your answer, please leave your name, address and a daytime telephone number which we can contact you on. Usual Trinity Mirror competition rules apply.

The Beatles' Liverpool, price £6.95, is available from The Beatles Story, other outlets at Albert Dock, bookshops throughout Merseyside or direct from Ron Jones (email ron@rja-mpl.com )

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